Women in technology

Being a women in technology and being appointed Head of Diversity and Inclusion at hipages this year, I feel I need to bring a voice to the lack of women in digital positions. Did you know there are only 31% women in IT jobs and 13% women in engineering jobs across Australia? hipages have recently…

I am biased

There, I said it. And you should say it too! For my Head of Diversity and Inclusion role, I have been researching about unconscious bias. It’s been a hot topic in the last 4 years… so what is it all about? Our brains are wired to help us process information. At any given moment (we’re talking…

Sharing my Growth Hacking journey

Back in February, I wrote a post on Conversion Rate Optimization and A/B testing and briefly touched on the topic of Growth Hacking. I’ve been inspired to write more after meeting Sean Ellis, the godfather who coined the term “Growth Hacking”, entrepreneur, angel investor,  startup advisor, founder and CEO of Qualaroo and GrowthHackers.com, last week at…

What makes a good engineer?

This question has been on my mind for some time now. If I had to answer this question three years ago, I’d say that skillset was probably my first utmost priority in choosing a good engineer. But I’ve only noticed a shift in my way of thinking recently especially after having different chats with engineers…

Can I put HTML Forms in Emails?

I was asked this question today from our newsletter team. I remember being asked this same question 7 years ago by my first boss (Yikes! I’ve been in this industry for 7 years?!!). Back then, I wanted to impress him so I went ahead, built the form in an email, tested it and realized later…

I love IE Conditional Comments… said no one ever!

Although it’s considered bad practice, sometimes we are left with no choice but to use IE conditional comments. When you run into problems like style sheet limits in IE9 and below; supporting a maximum of 4095 rules per stylesheet, 31 @imports or having @import nesting up to 4 levels, you really don’t have a choice…

HackTank – Introducing Oracle

HipagesGroup held their very first hackathon a few days ago and it was extremely exciting. This hackathon is slightly different to any other hackathon – it has a twist. We have combined concepts from SharkTank into our hackathaon where the company invited some of the board members to be the advisers and judges for the…

CRO and A/B Testing

HipagesGroup has recently introduced OKRs through all the departments. OKR (Objectives and Key Results) is exactly what it stands for: Objectives – goals that tell you where to go and Key Results – indicate how you will get to your goal for each objective. Our company OKR has been closely linked to Growth. I was…

I heart Handlebars

I was assigned an extremely exciting project at work the other day. We would like to make our articles section of hipages.com.au responsive – 100% mobile first responsive! We were excited to be using the new infrastructure built with node.js. I worked alongside our engineering excellence developer, Siyang Bi to create the ‘holy grail’ approach,…

Digging Angular

After diving into backbone last month, I thought it’s time to have a look at AngularJS. What’s the hype with AngularJS? Why is it a popular choice for large scale websites? I often ask people at meet-ups whether their company uses Backbone, Ember and/or Angular and quite a few people usually reply with ‘Angular’. My…